PROOF of CONCEPT
Proof of Concept is a Los Angeles-based design studio creating innovative ideas for everyday life. With a foundation in industrial design, their lifestyle concepts focus on clever, human-centered solutions. The designs embrace effortless minimalism with functional touches.
We had the exciting challenge of leading the launch campaign for Proof of Concept. Over several months, we managed every detail, despite the distance, to ensure a smooth production process. From art direction to photo shoots, video filming, editing, and final deliverables, we handled it all.
The result was a cohesive, powerful campaign that firmly positioned Proof of Concept as a trailblazer in the fashion industry.
HERE IS WHAT WE DID.
ART DIRECTION
We art directed the Proof of Concept launch campaign, carefully selecting locations and guiding models to showcase the brand's innovative spirit. From desert cliffs, grassy hills and in-studio, each element captured the essence of the collection's dynamic range, creating a visually captivating narrative.
PHOTO - EDITORIAL
We went with an all-natural setting to complement the sleek, modern designs of the brand’s latest collection. By sticking to natural lighting, we were able to highlight the clean lines and subtle details of the garments. The end result is a striking editorial that shows off both the versatility of the pieces and the brand’s core values.
PHOTO - ECOM
Good ecommerce images are the first thing customers see, making them crucial for grabbing attention, showing off product features, and building trust in the brand. We didn’t just present the products in the best way possible—we also helped boost the brand’s overall image.
VIDEO
For the Proof of Concept campaign, we produced a brand video, bts, and details video. Using high-end equipment, including drones we ensured the brands video content maintained a cohesive visual narrative.
EDITING
Each image and video underwent detailed refinement to maintain brand consistency. Tasks included photo and video editing, adjusting colors and retouching for optimal presentation quality. Our goal was clear communication across various platforms including large LED wall and print.
