Tellason
We've built an ongoing partnership with Tellason, producing ecommerce photography, lifestyle campaigns, and video across a mix of standalone projects and continued monthly work. Together it forms a cohesive image library that supports their online store, marketing, and wholesale channels, with new work added as the relationship grows.
Here is what we did.
ECOMMERCE REFRESH
We traveled to San Francisco to reshoot the full Tellason catalog, over 100 products, delivering clean, consistent product imagery across every style. Every image was built to perform on product pages, marketplaces, and wholesale line sheets.
Sturgis Wear Test
We partnered with Tellason on a real-world wear test, tracking how their denim held up over a two-week, 2,500 mile motorcycle ride to Sturgis through heat, weather, and daily wear. Delivered as 50 photographs and a video edit, it later produced additional cuts for testing and clothing spotlight videos on the product pages, all pulled from the same footage.
Lifestyle Photography
We shot lifestyle content across San Francisco and Portland with real people and real locations, capturing the clothing in actual use. The result is versatile brand imagery built for social media, digital advertising, landing pages, and press.
Remote Production & Logistics
The full campaign was planned remotely before we arrived on set, with shot lists, location references, and production timelines aligned in advance. We managed travel, scouting, casting, and on-set direction across both cities, delivering organized, ready-to-use assets. We work this way with brands across the U.S., from Portland and San Francisco to Nashville and beyond.
Art Direction
We built the art direction around authenticity and place, using real people and real San Francisco locations to ground the brand in its home city. The same direction carried to Portland, creating a consistent body of lifestyle photography that scales as Tellason grows.
Ongoing Support
As new products release, we shoot them, holding the same creative direction and the same visual standards so nothing has to be rebuilt from scratch. It's a working partnership built to grow with the brand.
